SALES FUNNEL STRATEGIES
Most successful marketers create wonderfully high-income sales funnels that generate profits right from the time of launch. In this guide, you will learn how to create high-converting sales funnels that will continue earning income long after the first launch.
Requirements of a Successful Funnel
A Typical sales funnel guides prospects along a sales process from first contact right to the time they make a purchase. People who may not know you are targeted and introduced to your brand.
The objective of your sales funnel is to move traffic or prospects and then convert them into buyers or customers. You also connect with potential customers and provide them with many options to ensure you get the sale.
Please note that your funnel may not start with a sales page. Your funnel could begin with a blog that displays high-quality content and thereafter convince readers to join your Facebook group, a masterclass, a mailing list newsletter or a free e-book or course.
Stages of a Successful Funnel
Introduction phase: This is when you allow prospects to know your brand and decide whether you have something valuable to offer. Set up a lead-capture page. The focus needs to be on capturing the lead via an opt-in form that adds the subscriber to your mailing list. You have to offer something valuable in exchange for their email address. Great examples include a free special report, an email-based course or a series of videos.
The top of your funnel can be a basic blog that gives great content on your niche while directing prospects to a page where they can subscribe to a mailing list and download free content.
Middle of your funnel: This is when you start collecting valuable information and also begin to convert that traffic into customers using a series of lower-cost products and services. Among the easiest ways to create a strong mid-funnel is by offering valuable tools and resources for free while promoting paid offers occasionally.
Bottom of your funnel: This is where you balance hard and soft sales because by now you should have a strong tribe courtesy of the introduction and middle phases. Funnel Research
Social Media Channels: Visit and spend time on social media while paying attention to existing sales funnels in your market. Read the comments, feedback and suggestions from customers.
Join Groups: You can join Facebook groups where you can interact with people in your market. If possible, also create a group which is an easy way to attract people into your funnel while building a tribe of loyal customers Explore Influential Blogs: Find the top ten blogs in your niche and follow the threads. Look for blogs that allow clickable signatures to generate traffic to your funnel while also leaving comments that provide value to each post.
Google Trends: https://trends.google.com/trends/?geo=US
Google Trends is a very effective platform for exploring what’s currently in demand. You can run searches based on popular keywords, identify common searches and use this information as the basis for your marketing campaigns.
Successful Sales Funnel
This starts with a front-end offer (FE) or tripwire offer. A front-end offer could be a loss leader, i.e. it’s priced extremely low to get more people into the funnel. Having a loss leader as your front-end product, you’re not looking to make the bulk of your profits from the initial offer, but rather through different upsell offers featured throughout the sales process.
Examples include the front-end offer being $10 only to be introduced to multiple offers through the backend at prices higher than the front end. The funnel may look like this: FE offer: $17 for an E-book and companion guides. Upsell offer #1: $37 for a series of videos that serve as auxiliary components to the main E-book. Upsell offer #2: $97 for access to a membership site that provides additional information and new content every month. Down-sell offer #1: If someone didn’t purchase the first upsell of video guides, you could offer them a smaller collection of videos at a lower price.
Why it's important to segment your lists
You should segment your list into two main groups, prospects and customers. Communicate with the two groups separately, with prospects, you work on conditioning them to purchase your products, while with customers, you need to nurture a relationship to help get them to that stage in your funnel.
Autoresponder service provides the option to segment your list.
We use Best Funnel Builder Software to build our funnels because they provide everything you’ll ever need including split testing options. With a Best Funnel Builder Software account, you can easily create dynamic lead pages, landing pages and even membership sites.
Resources
Here are additional tools and resources to help you get started with building your brand.
Done-For-You Lead Magnets:
https://promotelabs.com
Split Test Monkey:
http://www.SplitTestMonkey.com
Funnel Builder Software:
The Best Way to Build Funnels and Sell Digital Products
Artificial Intelligence:
Apply AI to Avoid Tedious Marketing Tasks
